most beautiful seatbelt ad ever.
April 20th, 2010 by Farah
I love how the interlocking of the two family members’ fingers not only successfully communicates the key message of the importance of a seatbelt, but it serves as a reminder that anyone who ever gets involved in such tragedies, hurts not only themselves, but those they share a close bond with. I’m starting to sound like I work with the traffic police, I’m sorry!
I also love how the pre-accident bit is in slow motion, coupled with soothing music that may be representative of how we take life for granted, and then followed by the sudden thrust of a driver, a father, a husband, a best friend, a bread winner, a son.
The ad is further dramatised with the flying of the coins/bits/pieces, representative of a car crash, perhaps also to display how brittle life can be, and that it can all break apart into the tiniest little pieces, fly away and disappear in an instance.
Employing the soft approach, lovely to see that all this was done without the conventional employment of blood, dead bodies, mourning family members, screaming eyewitnesses, crashed cars, ambulances and the likes.
Definitely a work of art this ad is.
