NEU FISH!

So this is my first post on this blog and i wanted to start off on a not so completely random but alas still fun pilot post.

So what do you get when you combine a butt load of known logos, some movie themes and craziness?

This video.

I love how the interlocking of the two family members’ fingers not only successfully communicates the key message of the importance of a seatbelt, but it serves as a reminder that anyone who ever gets involved in such tragedies, hurts not only themselves, but those they share a close bond with. I’m starting to sound like I work with the traffic police, I’m sorry!

I also love how the pre-accident bit is in slow motion, coupled with soothing music that may be representative of how we take life for granted, and then followed by the sudden thrust of a driver, a father, a husband, a best friend, a bread winner, a son.

The ad is further dramatised with the flying of the coins/bits/pieces, representative of a car crash, perhaps also to display how brittle life can be, and that it can all break apart into the tiniest little pieces, fly away and disappear in an instance.

Employing the soft approach, lovely to see that all this was done without the conventional employment of blood, dead bodies, mourning family members, screaming eyewitnesses, crashed cars, ambulances and the likes.

Definitely a work of art this ad is.

alphabet

adidas adicolor

It is that collaborative process and the input of other people and trying something you haven’t done before that takes you somewhere you’ve never been before and that’s kind of exciting.

Check out Saville’s recent project with long time collaborator Nick Knight on SHOWstudio.

Op zoek naar Maria – Dans in het Centraal Station van Antwerpen

Clara Tägtström via Beckmans

My friend Marion (the asian girl) acted in there last year. I thought about it after seeing the Puma one. Enjoy!

Oh fuck! I thought this was funny.
If you got a minute I promise you this is pretty clever…