So this is my first post on this blog and i wanted to start off on a not so completely random but alas still fun pilot post.
So what do you get when you combine a butt load of known logos, some movie themes and craziness?
This video.
100,000 staples and 40 hours later, artist Peter Root’s creative vision gave birth to a beautiful new city.
The making of Ephemicropolis from Peter Root on Vimeo.
I love how the interlocking of the two family members’ fingers not only successfully communicates the key message of the importance of a seatbelt, but it serves as a reminder that anyone who ever gets involved in such tragedies, hurts not only themselves, but those they share a close bond with. I’m starting to sound like I work with the traffic police, I’m sorry!
I also love how the pre-accident bit is in slow motion, coupled with soothing music that may be representative of how we take life for granted, and then followed by the sudden thrust of a driver, a father, a husband, a best friend, a bread winner, a son.
The ad is further dramatised with the flying of the coins/bits/pieces, representative of a car crash, perhaps also to display how brittle life can be, and that it can all break apart into the tiniest little pieces, fly away and disappear in an instance.
Employing the soft approach, lovely to see that all this was done without the conventional employment of blood, dead bodies, mourning family members, screaming eyewitnesses, crashed cars, ambulances and the likes.
Definitely a work of art this ad is.
Cinéma vérité style. 1969
Mostly considered an anti-drug film, it was made for the Substance Abuse and Mental Health Services Administration. The film follows its protagonist, Donny B, a young black man who appears to be a heroin addict, as he makes his way through the cruel ghettos of New York City… Through the run time of 14 minutes, a blues-like tune plays over the footage and voice-overs, with vocals that come in and out during the film, narrating Donny B as he does wrong.
